Jilly is a fashion and beauty content creator based in Scotland and the founder of successful clothing brand Dula The Label. Known for her distinctive style, sense of humour and strong creative vision, she has built a highly engaged audience across social platforms and is recognised as one of Scotland’s most influential digital voices.
Her work has seen her create long term collaborations with some of the world’s leading brands including; Tresemmé, L’Oreal, Anthropologie and H Beauty. She is also the face of Tommee Tippee’s parenting podcast, Parent’s You’ve Got This and We’ve Got You, and is a regular cover radio host for Capital FM Scotland.
Jilly’s impact has been recognised industry-wide. She was nominated at The Scottish Influencer Awards in 2023 and in 2023 was named The Third Most Influential Scot on TikTok by the Spey Public Relations Agency – ranking alongside Paul Black and Lewis Capaldi.
Blending fashion, beauty and entrepreneurship, Jilly continues to grow her brand both on and offline, partnering with global names while building Dula The Label into a modern lifestyle brand.
