Social media sensation and bestselling author Eloise Head aka Fitwaffle Is the most followed foodie female on social media with an impressive 12 million followers across social platforms. Eloise creates easy, child-friendly recipes that are the perfect way to keep kids entertained – with all her recipes being accessible online and available to all families. After creating Fitwaffle Kitchen within 7 days of lockdown, Eloise has gone on to become TikTok’s top viewed UK food creator of 2022, with 919 million views on her recipe videos! Now the author of TWO Sunday Times Best Selling cookbooks, Eloise has seen unbelievable success online:

  • 4 billion views across social media in 2022
  • The only UK food creator to have 100 million views on TikTok, Instagram, and  You Tube
  • The 6th most viewed UK video on TikTok in 2022
  • Top viewed Food TikTok account in the UK