BIOGRAPHY

Cardiff Mum, proud mum of two, started her Instagram journey four years ago during maternity leave with her first-born, Addie. Initially sharing local day-out-ideas, Ash quickly found her niche in budget-friendly meal ideas. Her relatable, honest approach struck a chord when her first viral video offered families practical, affordable meal solutions.

Her popular 5 Meals for £25 series inspired thousands with its simple, achievable meal plans, leading to a long-term partnership with Aldi and cementing Ash as a trusted voice in family living.

Building on this success, she released her debut book Thrifty Feasts, which soared to No.1 with its savvy shopping hacks and meal plans; becoming a go-to resource for simplifying family cooking.

Beyond food, Cardiff Mum shares diverse content, from home renovation tips and travel advice to kid’s outfits and parenting moments. Her warmth and authenticity have built a loyal community of mums seeking practical, down-to-earth advice for making family life more enjoyable.

635k

@cardiff.mum

23.2k

@cardiff.mum

ENQUIRE
ENQUIRE

BIOGRAPHY

Cardiff Mum, proud mum of two, started her Instagram journey four years ago during maternity leave with her first-born, Addie. Initially sharing local day-out-ideas, Ash quickly found her niche in budget-friendly meal ideas. Her relatable, honest approach struck a chord when her first viral video offered families practical, affordable meal solutions.

FIND OUT MORE

Hattie is loved by many of the world’s biggest fashion, beauty and family brands due to her crossover appeal to parents, women and girls of all ages. In 2021 Hattie was unveiled as a H&M ambassador as part of their Parenthood campaign for the year. She returned as an ambassador for the brand in 2022 with a family and Christmas edit.

Hattie has released two very successful fashion collections with fashion brand NastyGal, as well as edits for Katie Loxton and Gymshark. She was appointed as an ambassador for Pandora and continues to work with a selection of brands including L’Oreal, Shark, New Look, Selfridges and Space NK. Hattie and her sons Otis and Marley, have featured in a TV advert for Garnier.

Her popular “5 Meals for £25” series inspired thousands with it’s simple, achievable meal plans, leading to a long-term partnership with Aldi and cementing Ash as a trusted voice in family living.

Building on this success, she released her debut book “Thrifty Feasts”, which soared to No.1 with it’s savvy shopping hacks and meal plans; becoming a go-to resource for simplifying family cooking.

Beyond food, Cardiff Mum shares diverse content, from home renovation tips and travel advice to kid’s outfits and parenting moments. Her warmth and authenticity have built a loyal community of mums seeking practical, down-to-earth advice for making family life more enjoyable.

ENQUIRE ABOUT CARDIFF MUM